“It doesn’t matter if I do the best haircuts in the industry if I can’t showcase it with a beautiful blowout.”
A few years ago, the world was introduced to blow out bars. Popping up in metropolitan areas like Manhattan, Los Angeles and D.C., it was a marketed as the “it” experience for professional women to get their hair coiffed in a long lasting hairstyle in a luxury setting. Oftentimes, cocktails would be served while pursuing through a glossy menu of style choices, giving the client the feeling of being in an episode of Gossip Girls where Blair Waldorf could breeze in at any given time.
It’s a business model that reminds me a little of the nail salon industry. Very specifically catered to a woman who will slap down $35 to $50 a week for a polished and finished look. The funny thing is, salons have been offering this service for generations and the introduction of blow out bars had only created a rise in requests.
If you have crazy thick curly hair that you only wash a couple times a week (because who wants to blow all that out everyday?) the investment of having someone do it for you and it lasts for a few days? Hellyeah!
Or if you have an event like a wedding, a reunion or a night on the town, and you want to look gorgeous but not like you tried too hard? Yup. A banging blow out.
But are all blow outs the same?
First off, and many of my colleagues may get mad at me for saying this, not all stylist are trained to give a quality blowout. It seems like the simplest of hair services and is often approached that way by many salons but in truth, it’s far more complicated than one would think. Aside from having an understanding of what the client desires; the cut, texture, density, length, and quality of the hair all influence how the stylist approaches the blowout. Each factor will determine what product to use, what brush, the direction in which they hold the hair, how much hair they take in each subsection, what heat to use. Every head of hair mapped out so that each strand falls to its desired location.
This takes training from a knowledgeable educator, patience and a lot of practice. Sadly, not something all professionals want to commit the time to. Why? Time and money. Blowouts are often included in haircuts or color services which adds 20 to 30 minutes to the hair service so many people devalue its importance.
Time is money…..but quality is King.
So how do you know you got a value out of your investment?
First, you should be able to get your fingers through your hair. If the stylist is putting heavy sticky hairspray in your hair (or layers upon layers of product after you are dry), the chances are, they did not properly seal the cuticle or work the hair enough. A little serum and a light working hairspray that still leaves your hair with movement and bounce should be adequate.
Second, your ends should be smooth. Many stylists work on smoothing out the hair (creating that beautiful shine) but give up by the time they get to the ends of your hair which typically needs the most help. The ends of your hair is the oldest part of your hair and is subjected to the most damage. The point of a good blow out is to smooth the hair thus giving it the appearance of healthy hair.
Third, your blow out should last 2 to 3 days. What does that mean? Your hair should maintain it’s smooth texture and with just some light brushing, it should get somewhat back to it’s original style. Granted, there are exceptions to every rule. Some people have over active sebaceous glands but a little bit of dry shampoo at the scalp should put things back in order.
When I worked in New York, the demand for a perfect blowout was so high that it often monopolized my book. Once my clients came in for a cut and had a proper blow out they became excited about their hair’s potential. They were accustomed to that rough dry followed by a flat iron which left no body. It’s an experience they never had with their hair before and It’s a little addicting.
So, now that you are armed with all this information, the question you should be asking yourself is….
Are you getting a proper blow out?